What is Digital Marketing | Digital Marketing Complete Information

If you are looking for the best career option, Digital Marketing can be a great career option for you. As we know how much marketing is important for any business. If you have any brilliant product or service and people don’t know about that. You won’t get any sales and your business will be shut down very soon.

Marketing is the most important part of any business. People use to do traditional marketing for last many years till today. Today almost everyone goes online at least once a day. So In this case, when almost all people are online, we can take advantage of it through Digital Marketing.

Any type of marketing that uses electronic devices, Mobile and Computer to promote their Brand. It comes under Digital marketing. Basically, Digital marketing refers to the marketing campaigns that appear on mobile phones, Tablets, and Computers in the form of social media posts, display ads, video ads, and text ads.

Many people have a question in their mind is “What is Digital Marketing?”. Some also confuse or have a doubt about “What actually digital marketing is?”.

What is Digital Marketing?

When we promote a brand, product, or service with the help of the Internet, Mobile phones, tablets, and computers then it’s called Digital Marketing. Digital Marketing is also called Online Marketing. It includes Social media, Emails, Web advertising, text, and multimedia.

In Digital Marketing, we get a mass-market and a good customer base at minimum cost. We get our targeted audiences, Who may be interested in our product or service and may buy it.

Now a days, every business is using digital platforms to market their product or service. Everything is going digital, that’s why to market the product or service we should use digital platforms.

If we market our products or services on digital platforms then our business can grow like a rocket. We can boom instantly in the industry.

Read Also: Best Courses After BA – Bachelor of Arts || Best Career options after BA

Career Scope in Digital Marketing

There are a lot of career opportunities in this field and you can make your best career in it. We already know that everyone is using digital platforms. Before few years people used to watch TV and listen to the radio but now the scenario has been changed. People use social media and the internet instead of TV and radio. They Facebook, YouTube, Instagram, Twitter, and Pinterest, etc.

We all use social media and the Internet for many reasons like to entertain ourselves, shopping, or connect with someone. Now we all customers are online, that’s why brands use digital platforms like social media and the internet to market their products or services.

This field is growing very fast day by day and in the future, there will be a high demand for digital marketers. It is a very demanding skill even today. If you learn Digital Marketing and become good at it, then you make your excellent career in it.

Career Options in Digital Marketing

We all know there is a high demand for digital marketing experts. So in this case, there are many post on which you can work in this field.

  • Digital Marketing Speicialist
  • Social Media Marketing Manager
  • Digital Marketing Manager
  • Content Manager
  • SEO (Search Engine Optimization) Expert

Jobs Opportunity in Digital Marketing

When you learn Digital Marketing perfectly and look for job opportunities. You can work and apply for a job at these below places.

  • Digital Marketing Agency
  • E-commerce Company
  • Social Media Company
  • Service Providing Company

Digital Marketing Course Fee

There are many institutes available in the market that offers full digital marketing course. So fees can vary and different institutes have different fee structures.

But Digital marketing course fees the range can vary between INR 30,000 to INR 1.5 Lakhs in India.

Qualification for Digital Marketing

If you want to make your career in digital marketing then you don’t need a special education qualification. You can make your career in it whether you’ve completed your study in Arts/commerce/science. But if you have computer science then it can help you somewhere in this.

Top Institutes to learn Digital Marketing

  1. Digital Vidya Learning Centre
  2. Simplilearn
  3. EduKart
  4. NIIT Digital Marketing
  5. TAMS Institute

All these above Institutes are situated in Delhi, India. If you live in Delhi or you can shift in Delhi, then you can take admission in these institutes.

Salary in Digital Marketing

If you do a job after doing Digital Marketing course and starting salary you can get as a fresher in any company is INR 20,000 to INR 50,000 per month. You can get a good job with a high salary.


If you don’t want to do a job then you do work online and earn a good income. There are a lot of opportunities on the Internet. You can create your own website or grow social media pages or work on freelancing websites for clients. Many people earning a good income through working online.

It is a very demanding skill today and in the future the demand for digital marketers gonna high. Digital Marketers get paid a good salary or earn a good income. So if you’re thinking to make your career in this field then just follow the process and learn the skills and boom!!

I hope you like this article. If yes, please share this helpful information with your friends and spread the love.

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